web positioning, search engine positioning, web position improvement

Better Positioning on Search Engines

Rank High specializes in search engine positioning
and search engine optimization
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Search Engines basically analyse the contents of the pages on your website. They look at the words in those pages, not how they look!

Their primary objective is to deliver appropriate information back to the user, based upon the user's search words or phrase. They are basically concerned with assessing the informational value of your site, and deciding how to classify it.

So, they look at all the words - where they are placed, the level of detail, what the headings are, what description the page has, what the links to other pages are about - everything that tells them what the site is about, and how valuable the information is. They generally play their cards very close to their chests as to precisely what rules they use.

Improving your search engine positioning, or web ranking, involves careful optimisation of the words used, their frequency, their placement and their suitability, in terms of conveying your message.

Rank High will:
  • Help you determine what are the most appropriate keyphrases for your website
  • Analyse your pages with those phrases in mind
  • Suggest word optimization to acheive better rankings
  • Many improvements can be made without changing website appearance
  • Some will be subtle changes to headings and/or text
There are hundreds of search engines on the web. For most commercial sites, 90% or more of visitors come from the major 20 or so. But there are sometimes advantages to carefully focussing on improving your search engine positioning with, for example, regional or language specific engines.

Rank High will therefore:
  • Advise you on which are the most appropriate search engines on which to focus
  • Ensure that your optimized pages are appropriately optimized for those engines
  • Submit your site to the selected engines
Once your site has been submitted, it may be anything from a few days to several months before the site starts to show up in the rankings. And, once you are listed, new sites will always be trying to list, and others will be trying to move higher.

Rank High will therefore:
  • Regularly measure and analyse your website's positioning with the selected engines
  • Regularly measure how many other sites link to your site (some engines use this to aid ranking)
  • Measure how many times your site is listed anywhere on these engines
  • Over time, we gradually modify and improve the content, re-optimize and resubmit
  • Provide you with regular detailed reports showing how rankings are improving
Improve your Search Engine Positioning with Rank High
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